Top 7 Intranet Content Tools to Boost Your Results
If you feel like creating content for your intranet is an incredibly time-consuming task, you’re not alone.
And what’s the best way to claw back those lost hours in planning and creating great prose for your intranet? Tools, dear reader.
Tools for automating and expediting processes, for improving results and for guiding your IC into a new era of effectiveness.
You know those times when you’re sending out an important internal communications document to staff and you need to know they actually open it? Sniply is a great tool for the job.
There’s no longer a need to rely on the notoriously low open rates of emails (especially if they’re homogenous, company-wide emails). Because now, you can incorporate a call to action (CTA) right into your social media posts.
Not only does this give you a much higher likelihood they’ll get opened. But you can collect results to see how effective your enticing copy has been and improve it in the future.
The bottom line is, if you start creating enticing images in your internal communications content, it’s much more likely to get read by your staff.
Because of this, we’ll be creating a more detailed post with ways to easily create interesting images for IC content in a later post.
Meanwhile, you can use Canva. This webapp is accessible right through your browser and lets you:
- Use a selection of high-quality photography and images embedded in the user interface
- Import your own photography and images
- Select from a series of header fonts, formats and graphics for interesting visual title creation
- Use many of the paint-related features you’d expect it to find in image editors such as Photoshop
Creating high-quality content images has never been easier, and you can even sign in for free with your Google and Facebook accounts.
One of the main hurdles in continual content creation for HR managers is coming up with new ideas; something a content schedule makes much easier.
Putting an afternoon aside to do this in one go can save you a shocking amount of time in the long run. How can you make this process more effective? Coschedule has some excellent features for the job. The tool will let you:
- Collaborate and plan with other team members for more article idea input
- Access a workflow to stay better organised at different stages of content creation
- Install a Google Chrome extension so team members can clip relevant pages and make notes on interesting content ideas
With everyone having access the community schedule like this, you’ll never run out of content ideas and your intranet content will be better than ever.
4. Clear Voice
If you have an enormous internal communications strategy that involves creating a lot of content written by external people, ClearVoice is worth checking out.
The main benefit of this intranet content tool is that it lets you plan out a content strategy, employee specialist writers to help you create content for the strategy and then implement everything inside a single interface.
This is a more competitive all know probably best used by medium to large companies, if you hire external IT and telecommunications content, it’s well worth a look
As we’ve often said here on the blog, it’s important that you track the effectiveness of internal comms content. While having a basic analytics tool built into your intranet does a great job, you can take things one step further.
If you’re wondering how many people in your company are mentioning you, your content and your company name, Mention is the tool you’ve been looking for.
The company’s tagline is “media monitoring made simple”, which pretty much sums up what they do. You may even want to share this with your marketing team.
By setting up Mention and monitoring what people say about the internal comms content you’re sharing in social media, or even are sending by email and encouraging it to be shared socially, you can gain some invaluable qualitative feedback for the HR Department.
By this point, very few human resources teams are using solely email to send out announcements and content to employees.
But which modern messaging method works best for your internal comms? Outbound offers a single interface that allows you to send:
- Push messages over Android or iOS
- SMS messages
- Email messages
- Voice messages
You can send any of these types with one click and, most importantly, you can get a number of useful data points back to see which of these messages types are most opened and read (or listened to) by your team. Ultimately, this ensures the content you’ve spent so long crafting gets looked at.
7. Hemingway app
Finally comes Hemmingway App. If you’re taking the time to create intranet content, you can afford to spend an extra five minutes at the end of running your copy through this tool to find ways you can make it easier to read.
This is simple interface show you writing improvement factors such as:
- Sentences that are difficult to read
- Words or phrases that have simpler alternatives
- Unnecessary use adverbs
- Excessive use of passive voice
When using this app, aim for a score of 7 and above. If you make it 100% perfect, it can read more like a children’s book. But if you run content through this app regularly, you’ll soon make a name for yourself as being the next Hemingway of the internal communications world.
Over to you…
Feel like we’ve missed out a great intranet content tool? Let us know in the comments below.